Journey Architect, Marketing Demand Strategy

{"domain": "zebra.com", "user": "Import zebra.com", "isWillingToRelocate": false, "isUserAuthenticated": false, "isUserETXCandidate": false, "isDomainETX": false, "isCareerPlannerEnabled": false, "isMyApplicationsEnabled": false, "showVeteranEmployerSignUp": false, "candidate": {"enc_id": 0, "fullname": "", "firstname": "", "lastname": "", "skills": [], "email": "", "phone": "", "location": "", "filename": null, "starred_positions": [], "resumeUrl": "", "onboardingCompleted": false, "isUserInPcsIjp": false, "linkedinUrl": ""}, "branding": {"customContent": {"positionSections": [{"body": "  <div class=\"row   \">\n      <div class=\"carousel\">\n         <div class=\"row   \">\n            <div class=\"react-swipe-container carousel\" style=\"overflow: hidden; visibility: visible; position: relative;\">\n               <div style=\"overflow: hidden; position: relative; width: 2934px;\">\n                  <div data-index=\"0\" style=\"float: left; position: relative; transition-property: transform; transition-duration: 0ms; transform: translate(0px, 0px) translateZ(0px); width: 978px; left: 0px;\">\n                     <div class=\"col-md-4 related-blog \">\n                        <a class=\"pointer\" target=\"_blank\" href=\"/r?evt=article_click&ns=smartapply&domain=zebra.com&n=https%3A%2F%2Fwww.zebra.com%2Fus%2Fen%2Fblog.html\" target=\"_blank\" rel=\"noopener\">\n                           <div class=\"blog-image\" role=\"img\" aria-label=\"\" style=\"background: url(&quot;https://www.zebra.com/content/dam/zebra_new_ia/en-us/zebra_dam/photography/web-production/0001/retail-photography-website-blog-store-wfc-voice-incoming-call-ec50-web-1280x270.jpg&quot;) no-repeat;\"></div>\n                           <p class=\"blog-timestamp\"> </p>\n                           <h3 class=\"blog-title\">\n                              <div class=\"clamp-lines \">\n                                 <div>Blog | Zebra</div>\n                              </div>\n                           </h3>\n                           <span class=\"blog-description\">\n                              <div class=\"clamp-lines \">\n                                 <div>Our blog is the go-to industry resource for thought provoking content from across ...</div>\n                              </div>\n                           </span>\n                        </a>\n                     </div>\n                     <div class=\"col-md-4 related-blog \">\n                        <a class=\"pointer\" target=\"_blank\" href=\"/r?evt=article_click&ns=smartapply&domain=zebra.com&n=https://www.zebra.com/us/en/blog.html\" target=\"_blank\" rel=\"noopener\">\n                           <div class=\"blog-image\" role=\"img\" aria-label=\"\" style=\"background: url(&quot;https://static.vscdn.net/images/careers/demo/zebra-sandbox/1718309335::zebra2&quot;) no-repeat;\"></div>\n                           <p class=\"blog-timestamp\"> </p>\n                           <h3 class=\"blog-title\">\n                              <div class=\"clamp-lines \">\n                                 <div>About Zebra Technologies Corporation</div>\n                              </div>\n                           </h3>\n                           <span class=\"blog-description\">\n                              <div class=\"clamp-lines \">\n                                 <div>Gain a performance edge by intelligently connecting people, assets, and data with...</div>\n                              </div>\n                           </span>\n                        </a>\n                     </div>\n                     <div class=\"col-md-4 related-blog \">\n                        <a class=\"pointer\" target=\"_blank\" href=\"/r?evt=article_click&ns=smartapply&domain=zebra.com&n=https://www.zebra.com/us/en/about-zebra/company-information/corporate-social-responsibility.html\" target=\"_blank\" rel=\"noopener\">\n                           <div class=\"blog-image\" role=\"img\" aria-label=\"\" style=\"background: url(&quot;https://static.vscdn.net/images/careers/demo/zebra-sandbox/1718397549::image3&quot;) no-repeat;\"></div>\n                           <p class=\"blog-timestamp\"> </p>\n                           <h3 class=\"blog-title\">\n                              <div class=\"clamp-lines \">\n                                 <div>Corporate Social Responsibility | Zebra</div>\n                              </div>\n                           </h3>\n                           <span class=\"blog-description\">\n                              <div class=\"clamp-lines \">\n                                 <div>Zebra's Corporate Social Responsibility (CSR) Program focuses on environmental, soci...</div>\n                              </div>\n                           </span>\n                        </a>\n                     </div>\n                  </div>\n                  <div data-index=\"1\" style=\"float: left; 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", "title": "Health & Well-Being", "icon": "fa-heartbeat"}, {"title": "Financial Future", "description": "Retirement benefits, Discounted Employee Stock Purchase Program and other resources to help you reach your long term financial goals.", "icon": "fa-piggy-bank"}, {"title": "Work-Life Balance", "description": "Paid time off and flexible work arrangements that allow you to integrate work and home.  Relax, recover, care for family members, honor personal commitments, and more. ", "icon": "fa-user-clock"}, {"description": "Expect fair compensation and equal opportunities for all our employees.", "title": "Competitive Pay", "icon": "fa-sack-dollar"}, {"title": "Inclusion, Belonging & Community", "description": "Be you and feel a sense of belonging in an inclusive working culture offering Employee  Resource Groups and more.", "icon": "fa-handshake perk-icon"}, {"title": "Learning & Development", "description": "Programs and experiences designed to help you grow your career and hone your knowledge and skills, including Tuition Reimbursement. ", "icon": "fa-book-reader"}, {"title": "Volunteer & Giving", "description": "Create a better world for communities and the environment with our volunteering programs & paid volunteer time. Our philanthropic efforts are far-reaching and steeped in generosity and passion of our employees. ", "icon": "fa-hand-holding-heart"}], "privacy": {"title": "Data Privacy", "button": "I Accept", "text": "By entering information here, you agree to submit information related to your application to Zebra Technologies Corporation and its affiliates (\u201cZebra\u201d). Information submitted is subject to Zebra\u2019s <a target=\"_blank\" href=\"https://www.zebra.com/us/en/about-zebra/company-information/legal/privacy-statement.html\" >Privacy Policy</a>. Information submitted in the European Economic Area (EEA), in the United Kingdom and Turkey is subject to Zebra's <a target=\"_blank\" href=\"https://zebra.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=978791&hashed=-1158610107\" >EMEA Recruitment Privacy Notice</a> and <a target=\"_blank\" href=\"https://zebra.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=1085014&hashed=76655921\" >Turkey Privacy Consents for Recruitment</a>. Zebra may use and retain your information for up to 6 years as well as provide it to third parties or agencies which may, as applicable, process, transmit, store or retain it for the purpose of complying with applicable laws and regulations. Zebra may use third-party service providers to perform verification and/or background checks who may be located outside the country from which you are applying or reside. You also agree and consent to Zebra\u2019s use of third-party service providers, including but not limited to, iCIMS, Inc., who may process, transmit, and store the information you submit in your application. iCIMS, Inc.\u2019s <a target=\"_blank\" href=\"https://www.icims.com/gc/Talent-Platform-Security-Policy/\">privacy statements and security policies</a> also apply. Please contact iCIMS, Inc. directly if you have any questions or concerns regarding iCIMS, Inc.\u2019s policies. Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people.", "logged_out_notifications_text": "When you upload your resume, we provide job recommendations that will be emailed to you on a weekly basis.  You can manage these notifications by selecting Manage Notifications from the email.  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Translate audience insights and key vertical messages (from vertical SME) into stage specific journey flow, segmentation strategies and engagement tactics. Shape and recommend content strategies for the journey stage, including content themes, hero assets, and derivative content plans to maximize reach, relevance, and reuse. Identify and document friction points, drop-offs, or performance gaps within the journey, and recommend solutions through iterative testing (A/B, multivariate) and experimentation. Collaborate with vertical industry leads, Content Specialists, sales, and partner enablement teams to align journey strategies to audience needs and business priorities Orchestrate decisioning logic, next-best-action recommendations, and AI-enabled personalization across journey touchpoints. Support sales and partner enablement by integrating relevant resources, tools, and playbooks into the journey framework for each funnel stage. Coordinate journey activation programs across global and regional teams, ensuring milestones and deliverables meet quality, timing, and governance standards. Establish and maintain journey-level KPIs, dashboards, and reporting frameworks to monitor progress, identify optimization opportunities, and influence future content and program decisions. Serve as the subject matter expert on customer journey architecture, bringing forward innovation, performance insights, and AI-driven strategies to elevate the customer experience. Champion a \"test-to-lead\" culture, driving pilots, experimentation, and learning initiatives that continuously improve journey effectiveness, scalability, and content performance. Ensure consistent and aligned messaging across journey stages by collaborating with other Journey Architects, the orchestration lead, and content resources. Maintain documentation, frameworks, and governance practices to support consistent delivery across regions and programs Bachelor's degree in Marketing, Business, Psychology, Communications, or related field. 8+ years in B2B marketing, audience strategy, journey design, or lifecycle engagement role. Proven ability to translate audience insights and segmentation into content strategy, messaging architecture and full-funnel journey progression plans. Experience working cross-functionally with content, sales, product, and regional teams to deliver measurement marketing outcomes. Deep understanding of customer journey strategy, frameworks, and lifecycle management. Proficiency in building scalable, stage-specific journey frameworks that map conversion paths, address friction points, and support measurable progression. Strong experience in audience segmentation, messaging mapping, and persona integration. Ability to interpret persona insights, buying group roles, and behavioral signals to inform audience targeting, journey design, and content strategy. Experience designing and implementing content strategies, including derivative content planning and asset reuse Expertise in orchestrating personalized journeys with advanced marketing technology (AI decisioning, orchestration tools, analytics) Ability to translate data and behavioral insights into clear, actionable stories that inform journey strategy and influence cross-functional teams Strong cross-functional collaboration skills to work across content, campaigns, sales, and analytics Program and project management skills with the ability to prioritize and deliver in a matrixed environment Excellent communication skills to influence and align stakeholders. Able to articulate complex journey strategies clearly, create structured documentation, and influence stakeholders across levels Strategic thinking with a focus on measurable outcomes and scalable processes Familiarity with experimentation, test design, and optimization practices Strong knowledge of digital channels and multi-touch engagement Comfortable using data dashboards, KPIs, and behavioral insights to monitor journey effectiveness and inform optimizations. Agile mindset with a proactive approach to change and experimentation Balances long-term journey planning with practical, scalable activation and governance practices. Comfortable making decisions and driving progress in dynamic, rapidly changing environments Preferred familiarity with marketing automation, personalization, or orchestration tools is a plus. Position Specific Information: Hybrid schedule (3 days in office/2 remote) in Lincolnshire, IL, Holtsville, NY or Ontario, CAN Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure. Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work. Salary:  USD 109000.00 - USD 163400.00 Yearly Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards. To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. 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