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Zebra may use and retain your information for up to 6 years as well as provide it to third parties or agencies which may, as applicable, process, transmit, store or retain it for the purpose of complying with applicable laws and regulations. Zebra may use third-party service providers to perform verification and/or background checks who may be located outside the country from which you are applying or reside. You also agree and consent to Zebra\u2019s use of third-party service providers, including but not limited to, iCIMS, Inc., who may process, transmit, and store the information you submit in your application. iCIMS, Inc.\u2019s <a target=\"_blank\" href=\"https://www.icims.com/gc/Talent-Platform-Security-Policy/\">privacy statements and security policies</a> also apply. 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Develops annual and quarterly top-level portfolio marketing plans based on key objectives of BU's, Regional Marketing, Vertical Marketing, Channels, and Sales; Collaborates with the Analyst Relations, PR, Digital, Vertical, Campaign, Brand, Channel, and Regional Marketing teams to drive the execution of these holistic marketing plans for assigned portfolio(s) Defines a compelling market position for each segment of our EMC portfolio which aligns with our brand strategy and evolves the positioning strategy based on organic and inorganic R&D efforts, shifts in market requirements, and a dynamic competitive landscape Leads and nurtures a properly staffed, well organized, and highly motivated team; Determines team member assignments, documents, communicates deliverables, provides budget guidance, and drives execution of all positioning, strategic messaging, and content development for key products within the portfolio Oversees global New Product Introduction (NPI) & lifecycle marketing program elements as assigned, including cross-functional alignment on roadmaps and distribution to key work partners in the business. Serves as the North America Portfolio Marketing leader for New Product Introduction (NPI) & lifecycle marketing programs. Drives and leverages the Zebra product lifecycle marketing (ZLM) process for introducing new products to market, including those sold both through direct and indirect channels Manages the marketing aspects of end-of-life (EOL) and end-of-service (EOS) processes together with the business unit and regional/channel marketing teams in order to protect the customer and partner experience with the brand Partners with other leaders and staff within the Portfolio Marketing team to ensure that the Zebra portfolio is effectively represented within our audience-based content and campaigns, and champions portfolio-specific campaigns which are tied to our growth priorities for the business Allocates and measures return on investment for a significant marketing budget and a staff of marketing professionals, serving as both a direct manager and a mentor Partners closely with the Global Enablement organization to ensure that Zebra sales associates and qualified channel partners are empowered with the value propositions, sales tools, and customer references required to successfully close new business Champions cross-sell and attach marketing through web merchandising with our Digital Marketing team and acts as SME for the Product Information Management (PIM) solution on behalf of our channel partner ecosystem Plays a leadership role representing the Portfolio Marketing team as part of our marketing priorities. 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